Today, Morocco and Switzerland have a view of each other based on clichés. Some aspects of both countries are still too little known, or even unknown. Through information and the organisation of visits and events, each will gain a finer understanding of the other, thereby creating spaces of opportunity.
Another tool for boosting bilateral relations: targeting Swiss SMEs. The Swiss economic landscape is full of innovative and competitive organisations that could become partners. To reach them, we are counting on organising visits, but also on forging closer ties with other cantonal chambers, as was indeed the case last April with the Geneva Chamber of Commerce and Industry. This is a type of action that we are already extending to other cantonal chambers.
Finally, my priority will be to create a genuine business community within the Chamber itself, in Casablanca but also in the regions. Through the various meetings we organise, I am keen for the Chamber’s members to discover and get to know one another. To this end, we can also rely on the Embassy, with which we have developed, since the Chamber’s earliest days, an exceptional relationship that I will strive to grow throughout my term.
Have a very good start to the summer and happy reading to all.
Christophe de Figueiredo, President of the Swiss Chamber of Commerce in Morocco.