Dear members, dear partners,
It is with commitment and a sense of responsibility that I take up this term as President of the Swiss Chamber of Commerce in Morocco. My intention is clear: to be useful to our community and to make a concrete contribution to strengthening economic relations between Switzerland and Morocco.
Our environments are changing fast. In this context, the Chamber is fully playing its role: bringing people together, facilitating exchanges and creating high-value opportunities for its members, drawing in particular on innovation and responsible approaches.
Our approach is meant to be simple and pragmatic: structuring our actions, encouraging everyone’s involvement and strengthening what makes our network strong — business introductions, sharing experience and supporting initiatives. This also means continuing to build a lasting relationship of trust among our members, based on the quality of our exchanges and the relevance of our actions.
We must also stay close to the field, attentive to the real challenges facing our companies, while keeping our ability to anticipate. With this in mind, we will pay particular attention to corporate social responsibility and sustainable development, which are now key drivers of performance and attractiveness.
We will also make sure we better showcase our actions, to give greater visibility to the real impact of the Chamber and to the initiatives led by its members.
In the coming months, we will continue to consolidate our role as a bridge between economic, institutional and academic stakeholders, by developing concrete actions that serve our ecosystem.
In the longer term, the prospect of the Chamber’s 40th anniversary in 2027 is an important opportunity. It should allow us to highlight how far we have come and to carry a collective, unifying and forward-looking vision.
Above all, this ambition relies on collective commitment. It is together that we can continue to make the Chamber a useful, open space that creates opportunities.
I look forward to counting on your involvement.
Guy Escarfail President of the Swiss Chamber of Commerce in Morocco