- Supporting the democratic choice;
- Reforming the administration and enshrining good governance;
- Developing the economic model and promoting employment;
- Human development, social and territorial cohesion;
- Morocco’s international influence.
A policy that echoes the recent publication of the World Bank’s economic memorandum on Morocco’s economic prospects to 2040.
The World Bank indeed discusses Morocco’s paths to emergence, for which the country will be able to count on its significant intangible potential. According to the Bank, “Morocco stands out as an exception in an Arab world in turmoil. It has considerable assets with which to strengthen its singularity and become, within the next generation, the first non-oil-producing North African country to join the club of emerging countries”. All these macroeconomic indicators are ones that we, Moroccan and Swiss operators, are called upon to consider in order, together, to support this movement towards economic emergence.
The Swiss Chamber of Commerce in Morocco intends to play its part by supporting this momentum. Let us remember that achieving the government’s ambitions is not the sole responsibility of its leaders. It is also our duty, as economic players, to take an active part in this undertaking in order to strengthen our competitiveness on the international market. The ball is in our court!
Mehdi Benzaari
President of the CCSM