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Swisseco 4 Supporting attractiveness

Morocco is among the top 5 most attractive countries in Africa. The information was published at the end of September in the latest report of the World Economic Forum (WEF). The Kingdom thus ranks fifth on the continent, behind Mauritius, Rwanda, South Africa and Botswana.

The national macroeconomic environment, which stands as an example at continental level thanks to its political stability, its security system and low inflation, was one of Morocco’s strengths in this ranking. This favourable ecosystem, a factor of attractiveness for foreign investors, was very recently highlighted by the International Monetary Fund (IMF). In its latest half-yearly report, published in early October, the institution indeed revised its growth forecasts for 2017 upwards, from 4.4% to 4.8%. An encouraging trend that should be confirmed in 2018. In this respect, international and national bodies have published their projections and they are unanimous: the High Commission for Planning (HCP) is counting on a growth rate of 2.9% in 2018, Bank-Al- Maghrib predicts 3.1%, while the World Bank and the IMF expect growth of 3.1% and 3% respectively. Consistent forecasts that are encouraging signals for the national economy and for all its players.

The Swiss Chamber of Commerce, which will celebrate its thirtieth anniversary next November at an exceptional gala evening, has, since its creation, played a role in facilitating business by drawing on the macroeconomic trends that govern its ecosystem. Through the events we organise, we favour the quality of exchanges with operators from both countries, but also with institutions and ministries, and we identify the challenges to be met together thanks to our combined know-how in various fields. The Chamber’s last two events, on the certification of financial quality and on sustainable mobility, are perfect illustrations of this.

Today, as we all know, one of the challenges we face, and which brings with it structuring projects with high potential, is African. There is no doubt that Morocco, thanks to its widely acclaimed attractiveness within Africa and the reliability of its political and economic indicators, is ideally placed to play a strategic role alongside Swiss investors in achieving this objective.

Mehdi Benzaari
President of the CCSM