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Swisseco 26 Showcasing potential!

Boosting communication about Morocco’s potential: this is one of the spearheads of the actions recently carried out by the Swiss Chamber of Commerce in Morocco. This was indeed the case last May, during the visit to Morocco of Ms Marie-Gabrielle Ineichen-Fleisch, Swiss State Secretary for Economic Affairs.

A visit marked by numerous meetings, with representatives of both the public sector and private-sector operators. The “Focus Maroc” event, organised jointly by the Geneva Chamber of Commerce and Industry and the CCSM in April in Geneva, falls within the same framework. Indeed, this event was designed around one key idea: presenting Morocco’s strengths to Geneva and Swiss operators. The spring of Morocco–Switzerland relations was therefore rich in meetings that may, in the future, turn into opportunities.

With this unwavering ambition to always serve the development of bilateral relations as well as possible, the Chamber, in partnership with the CGEM, is also reflecting on a joint project: the creation of a Morocco–Switzerland business council, which would strengthen our actions, notably through the organisation of events in Switzerland.

Intensifying Switzerland–Morocco relations in Marrakech and its region is also one of the aspirations of Yassin Halhoul, regional delegate of the Swiss Chamber of Commerce in Morocco, who took up his duties in the ochre city last May. Discover the portrait of this man with a rich career, as well as all the Morocco–Switzerland news, in this new issue of Swisseco.

Happy reading to all,

Christophe de Figueiredo, President of the Swiss Chamber of Commerce in Morocco.