The Covid-19 health crisis has had negative repercussions on the tourism sector in Switzerland. Tourism is considered one of the sectors suffering the most, and the recovery of international tourism will be slow. In the meantime, the Swiss tourism industry will have to find a way to adapt to the new situation, mainly by refocusing its activity on local demand.
According to a recent study by the University of St. Gallen, Swiss tourists have very different habits from those coming from abroad. Tourism service providers will thus have to adapt to a different traveller profile, more inclined to make last-minute bookings. This unprecedented situation, which many Swiss operators are experiencing for the first time, is a real challenge. The crisis could be an opportunity to carry out the necessary structural reforms.