On the occasion of the 30th anniversary of Nestlé Morocco’s plant in El Jadida, Ryad Mezzour, the Moroccan Minister of Industry and Trade, called on the Group to step up its investments in the local market. “Nestlé’s long-standing presence in the Kingdom attests to the attractiveness and competitiveness of Morocco as a destination, the great potential of the agri-food industry and the quality of our human resources,” said the Minister. And the Managing Director of Nestlé Morocco, Imane Zaoui, confirmed the Group’s ambition to accelerate its development in Morocco. “We have added new categories such as chocolate. We have also taken back the Nespresso brand directly and we have major development plans in the pipeline for the future. Our objective is to accelerate the group’s growth in the country,” explained Imane Zaoui.
