Nestlé began the new year with the official inauguration of the NESCAFÉ® line. Celebrated on 9 January at the El Jadida Factory, this new line aims to extend the El Jadida plant and to produce and launch the new NESCAFÉ® formula. Through this extension, Nestlé Maroc is meeting its customers’ expectations of having, on the one hand, a less bitter coffee and, on the other, a coffee with more aroma, by introducing a process that captures and preserves natural aromas and reinjects them during drying and packaging. An additional area of nearly 1,000 m2 was built to house the two new packaging lines. The extension works required a budget of 100 million DH. An amount that comes on top of the 700 million DH invested in the Factory since its creation in 1993.
