Nespresso is contributing more and more to positive actions with a strong environmental impact. It has thus launched a recycling scheme enabling its Moroccan consumers to take part in an action for the environment by dropping off their used capsules in its boutiques in Casablanca, Rabat, Marrakech, Fez and Tangier. In return, recyclable plastic bags are offered to consumers to encourage them to adopt the recycling habit. An approach that is part of the brand’s global Corporate Social and Environmental Responsibility (CSR) strategy, which translates into a set of commitments such as respect for natural and human resources, responsible management of aluminium and limiting its carbon footprint.
