This ambitious pilot project, carried out under the Global Trade Facilitation Programme – Phase II, marks a major turning point with the introduction of artificial intelligence and Machine Learning into customs risk management. We had the privilege of an exclusive interview with the Director General of the ADII, Mr Abdellatif Amrani, who discusses the stakes of this initiative and its benefits for economic operators, Swiss and Moroccan alike.
Another highlight of recent weeks was the CCSM business mission to Switzerland, which took our Executive Director to Geneva to take part in the Swiss African Business Day 2025, a true crossroads of exchanges between Switzerland and the African continent. In Zurich, with the Zurich Chamber of Commerce and Switzerland Global Enterprise, discussions focused on investment prospects in North Africa, once again illustrating Morocco’s appeal as a regional hub.
In this issue, you will also get to know Dr Anis El Mekaoui, recently appointed Managing Director of Roche Maroc, through a portrait full of conviction. A doctor by training and a man of both the field and strategy, he embodies a vision of leadership focused on medical innovation, teamwork and social responsibility.
On the CCSM members’ side, our video capsule “1 minute, 1 member” gives the floor to Alexandre Comby, CEO of Mobiletic, whose digital solutions address the new challenges of corporate training. We also take this opportunity to welcome the new companies that have joined us.
Finally, this issue looks back at the Ordinary General Meeting of the CCSM, held on 1 July 2025. This statutory event provided an opportunity to review the actions carried out, to acknowledge the growing involvement of our members and to outline our projects for the coming season.
Through these initiatives, the CCSM reaffirms its role as a catalyst for strategic partnerships, a platform for exchange and a trusted link between the Swiss and Moroccan economic ecosystems.
Have a wonderful summer, everyone, and happy reading!
Christophe de Figueiredo,
President of the Swiss Chamber of Commerce in Morocco