The CCSM’s participation in GITEX Africa 2025, alongside the Embassy of Switzerland in Morocco, gave full visibility to the Swiss pavilion, a true showcase of Swiss technological know-how. Over three intense days, meetings, panels and experience-sharing highlighted the innovation momentum driven by Swiss companies and the growing synergies between Switzerland and the African continent. In this technological spirit, we interviewed Mr Ali Naciri, Managing Director of SICPA Maroc, who discusses digital sovereignty, traceability and trust technologies in particular.
In our constant drive to support our members on strategic topics, the CCSM recently organised two high-level workshops. The first, led by Maître Zineb Bennani, founder of the law firm Bennani Legal, addressed issues related to banking liability, offering participants sharp legal insight into the obligations of financial institutions and good contractual practice. The second, devoted to intellectual property, was held as part of the Swiss Morocco PartnershIP programme, in partnership with Gsmart-IP Africa and the Swiss Federal Institute of Intellectual Property (IPI). This workshop highlighted the central role of IP in developing innovation and in the competitiveness of Moroccan companies, bringing together Swiss and Moroccan perspectives through concrete feedback from experience.
For this issue, we invite you to discover the inspiring career of Ms Ilham El Messaoudi, Director of the Morocco – West Africa Cluster at Hilti, who shares her vision of committed leadership and of a construction sector undergoing profound transformation.
Finally, our video format “1 minute, 1 member” features Julia Tatin, founder of Agritentech and of the Abeilles Impériales brand, who passionately embodies the values of sustainable and innovative entrepreneurship.
Happy reading to you all.
Christophe de Figueiredo, President of the Swiss Chamber of Commerce in Morocco