With its alpine pastures, mountains, parks and lakes, Switzerland boasts a rich and diverse tourism heritage. In order to support the development of this essentially domestic market (more than 70% of tourists are Swiss), Switzerland is betting on a traditional, less connected and more rustic approach to holidays on Swiss territory. This so-called experiential tourism is based on authentic experiences: meeting local people, tasting local products, “digital detox”… While the concept revolves around life in the great outdoors, roaming tourism, another trend of the last two years, offers to add a touch of modernity: electric car routes now link the entire hinterland. More than ever, tourism in rural Switzerland is an attractive and fast-growing market.
