Electronic devices are popular in Switzerland. According to the market research company GfK, the Covid-19 pandemic has accelerated digitalisation and the demand for consumer electronic devices. According to a study published by the same source, turnover rose by 8.5% compared with the previous year, to 5.5 billion francs.
Because of teleworking and the health measures put in place, the Swiss invested more in leisure and household equipment. Fitness equipment, electronic games, televisions and small household appliances are among the product categories that recorded double-digit growth. A good sign for the sector, and more particularly for online sales!