It is in this world that Switzerland and Morocco agreed to cultivate together, for 60 years, the seeds of reciprocal growth and thoughtful cooperation, covering various sectors of activity and revealing hitherto unsuspected complementarities. The fifth most commercially attractive country in Africa for Swiss companies, the Kingdom is today changing its brush, and with it its interpretive framework and strategic configuration, to sketch the outlines of its common destiny with Switzerland. Hand in hand, the two partners, aware of the importance of establishing a cooperation woven from dualities and know-how that is beneficial on three counts, to Morocco, to Switzerland and to Africa, are together answering the call of the African continent.
What better guide than Morocco to accompany Swiss investors on the continent and to jointly develop structuring projects capable of realising this dream shared by all these stakeholders: the African hub, properly understood. The late His Majesty Hassan II predicted it, His Majesty King Mohammed VI has achieved it: Morocco, a link between two worlds, sinks its roots deep into Africa and spreads its branches into Europe. A solid tripod supporting an African fresco brimming with promise. A canvas embroidered with ambitions and aspirations, bearing the Moroccan-Swiss seal, and inviting other signatories to join it.
So, what are you waiting for?
Mehdi Benzaari
President