New members this month

Swisseco 41 Closing one chapter, opening others

A little over five years ago, I took on, with honour and great humility, the Presidency of the Swiss Chamber of Commerce in Morocco. My objective at the time, announced right here in the editorial of issue 18 of SWISSECO, was to continue the momentum of my predecessor, Sami Zerelli, Honorary President of the CCSM, and to work in close and good-spirited cooperation with our Embassy so as to have, in the image of our nation, a neutral and active Chamber serving the economic ties and friendship between Morocco and Switzerland.

Today, my conviction remains the same: that economic ties, when founded on trust, listening and mutual interest, become much more than levers for growth — they become human bridges.

New prospects are calling me elsewhere and it is now my turn to hand over the baton. I feel deep gratitude. Gratitude for having accompanied a business community as dynamic as it is committed; but also for the encounters, the projects carried out together, the passionate debates, the events that have marked the life of the Chamber and, above all, for the friendships formed over the years.

Together, we have worked to build bridges between Swiss and Moroccan institutions, and to make the Chamber a useful, agile and forward-looking player. I am particularly proud of the progress made in expanding our network and of our ability to always maintain a high level of rigour and quality in our actions.

All this has been possible thanks to you, members and partners, to the trust of the Board, but above all thanks to the commitment and dynamism of our executive team, whom I particularly thank.

I wish the next president of the Chamber every success in this exciting mission, to continue carrying the torch of a solid community and of an ecosystem ready to take on the challenges of tomorrow.

This new issue of SWISSECO perfectly illustrates this dynamism. In it you will find the portrait of Yahya Abdallah, Chairman and CEO of Novartis Pharma for Morocco, Algeria and Tunisia. His human leadership, his vision of innovation in the service of patients and his commitment to making Morocco a regional healthcare hub are inspiring.

In the same vein, our “3 questions for” section gives the floor to Françoise Salamé Guex, Head of Economic Cooperation and Development at the Embassy of Switzerland in Morocco. She discusses the 2025–2028 international cooperation programme through which Switzerland reaffirms its commitment alongside Morocco, making the Kingdom a priority country, with a focus on strategic sectors, synergies to be strengthened, and concrete opportunities for Swiss companies established in Morocco or wishing to set up there.

Once again, this issue shows that the Chamber is a place of convergence, reflection and action. And it is to this mission that I have tried to contribute throughout my term of office.

I hand over the baton with confidence, convinced that the future of the Chamber will be written with energy, innovation and ambition.

Happy reading to you all!

Christophe de Figueiredo,
Former President of the Swiss Chamber of Commerce in Morocco