I am building on the work carried out in recent years, which has enabled the Chamber to structure itself and bring together a committed community. This solid foundation is now an asset for continuing to strengthen the momentum of cooperation for the business community in Morocco and Switzerland.
Throughout my career, shaped by experiences in very different environments and markets, I have always been guided by a simple conviction: it is human connections, an understanding of local realities and the ability to innovate that make the difference.
It is in this spirit that I take on this new responsibility.
At a time when economic balances are shifting rapidly, our role is to be useful to companies: building concrete bridges, supporting sector dynamics and facilitating exchanges between Swiss and Moroccan players.
In this issue of SWISSECO, we feature Dr Farid Bennis, Chairman of Laprophan, whose career embodies the ability of a Moroccan player to position itself on demanding international markets.
Our “3 questions for…” section gives the floor to the National Food Safety Office (ONSSA), on the issues of regulation and of structuring a high-performing agri-food sector.
In this issue you will also find the news of the Swiss Chamber of Commerce in Morocco at the start of 2026.
In the months ahead, we will continue to develop the Chamber with a pragmatic approach, focused on action, innovation and value creation for our members.
I look forward to contributing to this momentum alongside you.
We wish you an excellent read.
Happy reading to you all!
Guy Escarfail,
President of the Swiss Chamber of Commerce in Morocco