We have begun reflecting on how the Chamber can strengthen its role for its members. In this context, several thematic committees are being set up, with a clear objective: to create more opportunities, help members address regulatory issues, support transformations linked to innovation and the sustainable transition, and strengthen ties between companies and talent. These directions will be specified in the coming weeks — your commitment will be essential to bring them fully to life.
This organisation aims to structure our action while enabling everyone to get involved in a practical way in the life of the Chamber.
We are also keeping an important milestone in sight: the Chamber’s 40th anniversary in 2027. This prospect should be an opportunity to showcase the progress made, but also to carry an ambitious vision for the years ahead and for the development of economic relations between Switzerland and Morocco.
At the same time, we are continuing our efforts to build bridges and business opportunities between Morocco and Switzerland, notably through our participation in GITEX Africa 2026. The Swiss Pavilion, organised by the Embassy of Switzerland in Morocco in collaboration with the CCSM, brought together a delegation of companies and institutions that came to present their solutions and engage with the local ecosystem. It bears witness to the potential of an African market undergoing rapid digital acceleration. In this issue you will find a review of this event, through the perspectives and testimonies of the participants.
This issue also features Leila Jebbari, Managing Director of Cicor Morocco, whose career and vision illustrate Morocco’s growing role in industrial value chains. In our “3 questions for…” section, Samia Terhzaz, Deputy Director General of the CGEM, looks back on the Switzerland-Morocco Economic Forum and the challenges and prospects it opens up for companies.
I wish you an excellent read.
Happy reading to you all!
Guy Escarfail,
President of the Swiss Chamber of Commerce in Morocco