2019 gets off to a start under the best auspices! Indeed, Switzerland will be the guest of honour at the 14th International Agricultural Show of Morocco next April in Meknes.
This major event, which welcomed more than one million visitors in 2018, is a tremendous opportunity for Swiss, Moroccan and international operators to explore new fields of collaboration. All the more so as our two countries share similarities on several levels: like Switzerland, organised as a federal system, Morocco is engaged in a process of regionalisation. Multilingualism is also a feature common to both nations. Finally, their similar mountainous geography sets them the same challenge: developing agricultural solutions in steep terrain.
Since the roll-out of the Green Morocco Plan in 2008, Morocco has tripled its national production. However, some areas are still to be explored, whether the commercial value of fresh agricultural produce through mastery of the cold chain or sustainable agriculture as a driver of employment; Switzerland can be a source of inspiration for Morocco and contribute its know-how. Numerous possibilities are therefore emerging for Swiss companies which, with the support of the Swiss Chamber of Commerce in Morocco, the Swiss Embassy and the Swiss companies already present, benefit from various facilitators to explore this potential and enter a booming market that also offers fine prospects across the continent!
On behalf of the teams of the Swiss Chamber of Commerce in Morocco, I wish you, dear members, a wonderful 2019.
Sami ZERELLI
Interim President