Transformational leadership in practice with Ezequiel Terol

Inspiring and effective. That is how one could describe the webinar organised by the Swiss Chamber of Commerce in Morocco on 6 July. Entitled “The 4 keys to becoming a transformational leader” and led by Ezequiel Terol, President of Maxwell Leadership Francophonie, this meeting provided participants with very practical keys and tools in terms of leadership. Tools that can be applied straight away and that are often far removed from received ideas.

“The 21 Irrefutable Laws of Leadership”

The basis of this workshop was the bestseller by John C Maxwell, which discusses the invisible rules that govern leadership. A book that helps to understand what leadership is, under what conditions it emerges and why some people manage to rally others around them and accomplish their project while others fail.
Highly interactive, the webinar began straight away with a game of questions to understand how participants perceive leadership.
Competence versus improving one’s commitment? Courage versus stability and reliability? Self-development versus investing in others? These are just some of the aspects addressed during this exchange with the participants. And for Ezequiel Terol, there is no need to set these qualities against each other. They are all qualities that a good leader needs. He added: “The good leader, capable of creating a strong impact, is the one who will be able to combine all these aspects”. For him, the key is to tell oneself that “the leader does not need to work alone.” It is therefore a matter of developing an inner circle of people who have qualities we lack. People who add value to the leader.

Influence, relationships, production and legacy

During this webinar, four areas of leadership were discussed. The influence that the
Leader, as a guide, will have to develop. For John C Maxwell: “A leader who influences no one is not a good leader.” And to emphasise this aspect, participants were invited to download a workbook for a first exercise: reviewing the list of the “21 qualities of a leader”. For each quality, each participant was able to determine their strength or weakness. This exercise enabled everyone to gain a series of insights into various aspects. A Leadership Action Plan to be worked on over the next 30 days was also offered.
After influence, it is a matter of developing relationships in order to be in a position of partner. According to the expert, it is fundamental that the leader understands that a person, faced with the leader’s status, will systematically ask these questions: is this person interested in me? Can they help me? And finally, can I trust them? The leader who is able to answer “yes” to these three questions is the one who is developing good relationships. On the practical side, the facilitator encouraged participants to do an exercise to obtain a more objective view of each person’s relationships within their teams.
After influence and relationships, the expert moved on to the third level of leadership: results and production. A level governed by several laws found in Mr Maxwell’s book. Here again, an exercise was proposed to rank each leader’s motivating factors in order to build a high-performing team over the long term.
Finally, the expert highlighted the aspect of creating a leadership legacy. For a leader’s value is also measured by the legacy they leave when they depart.
Ezequiel Terol concluded the webinar by inviting participants to go back over all the proposed exercises and to define an accountability partner and an action plan to make progress in the four areas covered, and thus improve their company’s results.
The promise of this workshop: to improve our leadership and ultimately the company’s effectiveness. Promise kept!

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Ezequiel Terol, President of Maxwell Leadership Francophonie

Ezequiel Terol partnered with John C. Maxwell in 2018 to bring the Maxwell certification programme to French-speaking countries. Their long-term vision: to develop a network of leaders and entrepreneurs who will transform the French-speaking world.
They also work together to drive values-based training projects in developing countries and among young people. In 2022, Ezequiel received the mandate to also develop the other branches of the Maxwell group. This is how Maxwell Leadership Francophonie was born.