The International University in Geneva and Swiss education at the heart of a workshop

Meeting diverse cultures and languages in a cosmopolitan country while gaining access to renowned institutions. That is what Switzerland offers, ranked 1^st in the world for the quality of its higher education and attracting many foreign students. In this context, on 29 November the Swiss Chamber of Commerce in Morocco organised a workshop at the CCSM headquarters on the theme : “Double Bachelor’s Degrees: International University in Geneva – University of Plymouth”. The aim of the workshop: to present the appeal of the Swiss education model.

In the top 10

In the presence of Sami Zerelli, President of the CCSM, who opened the meeting by pointing out that “Switzerland and its universities occupy an extraordinary place worldwide!”, Eric Willumsen, invited by the CCSM as President of the International University in Geneva, presented to the students in attendance the various programmes offered by his institution.

Founded in 1997, the International University in Geneva is a private business school registered as a Swiss non-profit foundation. Ranked among the top 10 business schools in Switzerland, it has 24 exchange programmes with prestigious schools and a 94% student satisfaction rate. The institution offers programmes in five fields: international relations, management, digital media, international management and business informatics. Its Bachelor’s degrees are notably awarded as double degrees with the English University of Plymouth. “The International University in Geneva has built a large network, developing a unique exchange programme with several renowned institutions around the world”, explained Mr Eric Willumsen during his presentation.

A representative office in Morocco

As part of the expansion of its presence around the world, in 2014 the University signed a partnership with ISCAE based on an exchange programme for Master’s degrees. Through this partnership, students at the Higher Institute of Commerce and Business Administration (ISCAE) have the opportunity to study in Switzerland. And the International University in Geneva intends to confirm its interest in Moroccan students, as it plans to open a representative office in Morocco in 2020. “Most of the University’s graduates join world-renowned organisations and companies. They chose our school because they know full well that an international career is easily within reach”, concluded Mr Eric Willumsen.

“As part of strengthening our presence in Morocco, the International University in Geneva plans to open a representative office in Morocco in 2020. This initiative aims to provide all the necessary information to parents and students who wish to join our school.” Eric Willumsen, President of the International University in Geneva. “Through the partnership signed with the International University in Geneva, ISCAE students have the opportunity to study in Switzerland and, at the same time, to do internships in international organisations. This allows them to open up to other cultures.” Samira Alaoui, Head of Communication and International Relations at ISCAE.