The CCSM presents Morocco’s strengths at the ABD in Baden

Showcasing the potential of Casablanca and Morocco in terms of opportunities for Swiss investors! It is with this objective in sight that the CCSM took part on 30 June in Africa Business Day in Baden, Switzerland. The event, organised by the Swiss African Business Circle (SABC), brought together nearly 300 participants from various sectors and more than thirty countries, around the theme “New generations and business in African markets”. During the meeting, three “City calling” sessions took place: Durban, Cairo and Casablanca. And it was Lamia Merzouki, Deputy Director General of Casablanca Finance City Authority (CFC), Curtis Vaisse, Business Development Director SICPA, and Christophe de Figueiredo, President of the CCSM, who spoke on behalf of the economic capital. “For this first event in German-speaking Switzerland, we wanted, with our partner CFC, to raise awareness of Morocco’s strengths of course, but it was essential that Swiss investors realise that we are there to support them, that we are a source of support”, said Christophe de Figueiredo. In her speech, Lamia Merzouki highlighted Casablanca’s role as a springboard to Africa and “stressed that many Swiss companies have chosen Casablanca as a hub”. For his part, Curtis Vaisse of SICPA shared a testimony on how CFC supports them in Africa. Remarks that were echoed by one of the representatives of KIFC, the Kigali International Finance Centre, who “thanked Casablanca Finance City for the excellence of their relations.”