Looking back at the CCSM business mission to Switzerland
On the sidelines of the Swiss African Business Day, the CCSM’s Executive Director, Ms Laïla Benyakhlef, held several meetings in Zurich and Geneva as part of a mission to promote economic opportunities in Morocco.
- Date
- Wednesday 9 July 2025
In Zurich, the CCSM took part in a lunch organised by the Zürcher Handelskammer in partnership with Switzerland Global Enterprise, focusing on business opportunities in North Africa. On this occasion, Mr Youssef Tber, Director of Investment & Export at AMDIE, presented Morocco as a strategic hub for Africa, attracting the interest of many Swiss companies.
In addition, targeted B2B meetings enabled the CCSM to hold discussions with Swiss players interested in the Moroccan market, including the textile company ISA Bodywear.
Finally, the mission concluded with a visit to the Geneva Institute of Technology, an innovative institution offering Bachelor’s, Master’s and MBA programmes geared to the needs of industry. Avenues for collaboration were explored in the field of vocational training and skills development, in line with the challenges of the Moroccan market.
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