Givaudan strengthens its foothold in Casablanca
On 10 September 2026, the Swiss Chamber of Commerce in Morocco was pleased to take part, alongside the Embassy of Switzerland in Morocco, in the inauguration of the new Givaudan – Fragrance & Beauty development centre in Casablanca. Present in Morocco in this business since March 2025, the Swiss group is taking a new step with the opening of this hub dedicated to developing fragrance solutions for the Maghreb and West African markets.
- Date
- Friday 2 October 2026
The new site brings together application and perfumery laboratories, a development department, workspaces as well as evaluation, marketing and sales teams dedicated to the Maghreb and West Africa. This establishment confirms Casablanca’s role as a base in the group’s regional strategy and is part of a broader drive to strengthen its presence in Africa. For the CCSM, this inauguration is a concrete illustration of the ability of Swiss companies to develop high value-added expertise in Morocco and to anchor long-term regional ambitions there.
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