“Focus Maroc” meeting: Morocco’s potential presented in Geneva

The event took place in the presence of H.E. Lahcen Azoulay, Ambassador of Morocco to Switzerland, H.E. Guillaume Scheurer, Ambassador of Switzerland to Morocco, Vincent Subilia, Director General of the CCIG, and Christophe de Figueiredo, President of the CCSM.

Among Morocco’s strengths, political and institutional stability, control of macroeconomic balances, its strategic geographical position and a diversified economy were notably highlighted. Other areas of attractiveness – the development of infrastructure to international standards, CFC’s achievements… – were presented by various renowned speakers: Mehdi Tazi Riffi, Managing Director of Tanger Med, Ali Mehrez, project officer to the General Management, strategic institutional partnerships, AMDIE, Lamia Merzouki, Deputy Director General of Casablanca Finance City Authority, and Guy Escarfail, Managing Director of SGS Maroc.
The meeting was attended by various Swiss economic players and business leaders, who came to learn in more detail about Morocco’s investment potential. A meeting full of promise, which illustrates the solid and reciprocal commitment of Switzerland and the Kingdom of Morocco.

Guy Escarfail, Managing Director of the SGS Group for Morocco and the Maghreb

“Morocco has put in place a promising, strategic and ambitious development model that reveals opportunities in the fields of education, digital & innovation, sustainable development and industrialisation. At continental level, Morocco today positions itself not only as a gateway from Europe to Africa but also as a very attractive industrial base for European supply in sectors as varied as automotive, aeronautics or agri-food, for example.

The speakers at the conference, whether AMDIE, CFC, Tanger Med or ourselves at SGS as a Swiss company established in Morocco, presented the undeniable advantages that Morocco offers for FDI in terms of facilities, business opportunities and a favourable economic, institutional and regulatory environment.”