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CCSM EVENING: LOVE, FONDUE AND OTHER DELIGHTS

Culinary flavours, a festive atmosphere, music. On Thursday 14 February, all the ingredients of an exceptional evening came together at the Movenpick hotel in Casablanca. It was here, on the rooftop of this former flagship of the Swiss hotel industry, that the Swiss Chamber of Commerce in Morocco invited figures from the highest circles of business, the media and civil society to the 3rd edition of the Swiss Fondue Evening. As its name suggests, this event showcases Swiss culture and cuisine. Fondue, raclette and other traditional Swiss delights offered guests genuine taste experiences. Amid a warm and relaxed atmosphere, there was also talk of business and an exchange of business cards. For the President of the CCSM, “as well as being an evening celebrating Moroccans’ love for Switzerland, it is also a place for informal meetings and exchanges between entrepreneurs, businesspeople, representatives of major companies and journalists”.

Date
Monday 4 March 2019

Among the guests was also the winner of the competition launched on social media, Loubna Hamouchane. “I feel lucky to have given the right answer and to be invited to this event, which allowed me to discover Swiss cuisine and meet all these people,” she said delightedly.

At the end of the evening, in a joyful atmosphere, the draw for the lucky raffle winners took place. The raffle offered stays in various Movenpick hotels in Morocco and plane tickets provided by Air Arabia, partner of the evening.

What they said … .

It’s a real stroke of luck; I didn’t expect to win since most participants gave answers very different from mine. Many thought there were 140 Swiss companies in Morocco. However, that figure corresponds to the number of companies that are members of the CCSM. In reality, 50 Swiss companies are established in Morocco. Loubna Hamouchane , Marketing Communication Manager

I am here as a representative of Glion. It is important for us to take part in this type of event, which has a Swiss setting. We are pleased to be in a former flagship of the Swiss tourism industry, the Movenpick hotel, now owned by the French group Accor. What interests us in this partnership with the CCSM is the presence of Swiss companies, the visibility it gives our schools, and the promotion of our role as a player in developing the education of young Moroccans who wish to pursue their studies in Switzerland. As a reminder, we are ranked worldwide in Hospitality Management and Luxury Management education. Ghizlaine Lahrabli , Education Adviser for Morocco and Tunisia for GLION Institute of Higher Education.

This evening demonstrates Morocco’s love for Switzerland. Being here with us for this evening on 14 February is surely a grand declaration of love for Switzerland (laughs). Through this evening, we seek to show that Switzerland wants to be present in Morocco in all its aspects. We are very present in the business world, we are among the leading countries investing in Morocco, and we want to show that we are also present socially. It is also about creating a meeting place between different economic players in Morocco. Our partners for the evening are long-standing partners of the Chamber who never fail to express their dedication and commitment to us each year. And if the evening was such a success, it is thanks to them. Sami Zerelli , President of the CCSM

This evening is an opportunity to get together with colleagues and contacts, whether we know them or not. That holds true for business as well as for the social side. It is a pleasant opportunity to discover Swiss traditions. Phillip Morris is an American company, but it is based in Switzerland. Our headquarters, our main factory and our research and development centre are in the water tower of Europe. So, although we are a multinational company, we remain Swiss above all. And we also want to show that with our presence this evening. Abla Benslimane , Director Corporate Affairs Maghreb, Philip Morris

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