A Swiss business delegation on a prospecting visit to Morocco

Led by Stefan Barny, Director Global Network at S-GE, this prospecting visit enabled the Swiss delegation to explore the many business opportunities offered by Morocco, particularly in the aeronautics and automotive sectors. Morocco’s position as a gateway to European and African markets enhances its attractiveness in the eyes of Swiss entrepreneurs, a position strengthened over the past decade by the development of modern infrastructure.

During this visit, the Swiss delegation was able to meet His Excellency the Ambassador of Switzerland to Morocco, Mr Guillaume Scheurer, the President of the CCSM, Mr Sami Zerelli, as well as representatives of the Tangier Free Zone, the Tanger Med Group, the multinational group Varroc, a global manufacturer and supplier of automotive components, the companies Novartis, Sicpa, Sika, Natureau and Swissport, Casablanca Finance City (CFC) and the CGEM.

At the end of this visit, all agreed that Morocco had made notable progress economically, and that the Moroccan market represented an attractive destination for Swiss investors. In the long term, the CCSM aims to sign a collaboration agreement with S-GE in order to streamline bilateral cooperation between Switzerland and Morocco. This ambition also involves putting into practice the memorandum of understanding signed between Morocco and Switzerland to strengthen cooperation in the fields of energy, road and rail transport, and sustainable agriculture in order to create business opportunities between the two countries.